Burton is more than just a snowboarding brand—it’s a lifestyle, a movement, and a legacy of innovation. Since its founding, Burton has played a vital role in shaping the snowboarding industry by blending cutting-edge technology, creativity, and commitment to sustainability. Whether you’re a seasoned snowboarder carving through powder or a beginner getting ready for your first ride, Burton is synonymous with high-performance gear and the snowboarding culture itself. From boards and bindings to outerwear and accessories, Burton provides everything you need to hit the slopes with confidence. The brand is also deeply rooted in the snowboarding community, hosting events and competitions that bring riders together from around the world. Its dedication to sustainability is evident in eco-friendly materials and practices across its product lines. Burton continues to push boundaries with innovative designs that redefine what’s possible on the mountain. The brand’s commitment extends beyond just products and into fostering inclusivity in the sport. Burton supports snowboarding programs that introduce the next generation to the slopes. Their collaborations with top athletes ensure their gear meets the highest standards of performance. With Burton, you’re not just buying gear—you’re joining a global family of passionate riders. They also offer educational resources to help new riders learn the ropes and build confidence. Burton’s partnerships with environmental organizations further demonstrate their leadership in sustainability. By investing in Burton, you’re supporting a brand that’s shaping the future of snowboarding and protecting the planet for generations to come.
But how did it all begin? What makes Burton a brand beloved by riding enthusiasts across the globe? And why should you pay attention to its story? Let’s dig into the origins, values, innovations, and impact Burton has had on snowboarding culture, and maybe even beyond. Burton’s story starts with its founder, Jake Burton Carpenter, who turned his passion for snowboarding into a revolutionary brand. From creating one of the first snowboard prototypes to driving the sport’s acceptance at ski resorts, Burton has always been at the forefront of innovation. Over the years, they’ve built a reputation for producing high-quality gear that blends function and style seamlessly. Beyond products, Burton has championed sustainability, committing to eco-friendly materials and ethical practices. The brand has also cultivated a vibrant community of snowboarders, fostering inclusivity and creativity in the sport. Their influence goes beyond the slopes, shaping pop culture and introducing snowboarding to a global audience. They’ve partnered with top athletes, pushing the boundaries of what’s possible on a snowboard. Burton has also hosted iconic events like the Burton US Open, cementing its role as a leader in the industry. Their dedication to innovation continues with advancements in gear technology. Through it all, Burton inspires riders to embrace adventure and celebrate the freedom of snowboarding. Today, Burton remains a trailblazer, inspiring the next generation of riders worldwide.
The Origins of Burton
Every great brand has a defining beginning, and Burton’s story starts back in 1977 in Londonderry, Vermont. Jake Burton Carpenter, the man behind the name, founded Burton Snowboards with a vision much larger than just making snowboards. He believed in creating not just a product but a sport, a community, and a passion to last for generations. Jake was inspired by the “snurfer” (a combination of “snow” and “surfer”), a rudimentary predecessor to the snowboard. While others simply viewed the snurfer as a backyard toy, Jake saw its potential for something greater. He relentlessly worked to redesign and evolve the concept, using modern materials like fiberglass and resins instead of plywood. His intent was to create a product that could handle serious terrain—not just your neighborhood sledding hill. However, the early days weren’t easy. Snowboarding wasn’t an established sport, and many ski resorts outright banned it. But Jake Burton didn’t give up. Through grassroots efforts, product improvements, and a clear passion for the sport, Burton Snowboards slowly gained traction. By the 1980s, thanks to pioneers like Jake, snowboarding had cemented itself as a legitimate sport, eventually finding its place in the Winter Olympics in 1998. Burton continued evolving along the way, becoming synonymous with snowboarding excellence. To this day, Burton remains a leader in innovation for snowboarding gear and apparel. The brand’s commitment to sustainability has also become a core part of its mission. Jake’s legacy continues to inspire new generations of riders and outdoor enthusiasts. Burton Snowboards isn’t just about equipment—it’s about empowering a lifestyle of adventure and community.
Innovation Meets Sustainability
Burton’s legacy is defined by its relentless pursuit of innovation and commitment to sustainability, making it a leader in the snowboarding industry. From cutting-edge technology to eco-conscious practices, Burton consistently pushes the boundaries of what’s possible. Their gear, from snowboards to outerwear, is engineered for peak performance and durability, ensuring riders have the best experience on the slopes. Innovations like The Channel® system revolutionized snowboard bindings, offering unmatched adjustability and flexibility for riders of all skill levels. Burton is also dedicated to creating a more inclusive snowboarding community, supporting programs that introduce new riders to the sport. Their partnership with Protect Our Winters reflects their dedication to preserving the environment for future generations of snowboarders. In addition, Burton’s ongoing sustainability goals include using responsibly sourced materials and reducing their carbon footprint. They continue to invest in research to develop eco-friendly manufacturing methods without compromising performance. Burton’s commitment to quality and innovation has earned them the trust of snowboarders worldwide. Whether you’re a beginner or a seasoned pro, Burton’s gear is built to take your riding to the next level.
Building a Thriving Snowboarding Culture
Burton understands that snowboarding is more than just a sport—it’s a global community experience. The brand invests heavily in fostering this culture through events, partnerships, and athlete collaborations. Burton hosts events like the US Open Snowboarding Championship and grassroots initiatives such as Burton Qualifiers, creating platforms for both seasoned riders and rising stars to shine. Their sponsorship of legendary athletes like Shaun White, Kelly Clark, and Mark McMorris not only amplifies their legacy but also drives innovation by incorporating valuable rider feedback into their gear. Beyond supporting elite talent, Burton is committed to making snowboarding accessible to everyone. Through youth programs, adaptive sports initiatives, and advocacy for inclusivity, they work to break down barriers and ensure the sport is welcoming to all. Burton has also been a leader in sustainability, incorporating eco-friendly materials into their products and reducing their environmental footprint. They actively encourage riders to be stewards of the mountains, promoting responsible practices both on and off the slopes. Burton’s collaborations with local communities help support mountain towns and sustain snowboarding culture worldwide. The brand’s commitment to diversity extends to their workforce, prioritizing representation across all levels of the company. Ultimately, Burton’s vision goes beyond business—they aim to build a world where snowboarding is a unifying force for people of all backgrounds. Whether by offering affordable gear or promoting broader representation, Burton’s mission is clear: the mountains are for everyone.
Why Burton is More Than a Brand
A brand rooted as much in heart as it is in action, Burton stands for something greater than snowboard sales. It’s about innovation—not just in gear but in sustainability. It’s about creating opportunities for riders to express themselves on powder, however they see fit. Jake Burton Carpenter’s vision for the sport—his “enterprise,” if you will—started small but blossomed into a culture shared by millions. Today, Burton is leading the charge to ensure the sport anchored within nature remains preserved for future generations. Whether you’re passionate about hitting pristine backcountry landscapes or just looking to sharpen your snowboarding skill set, Burton has you covered in every sense of the phrase. Burton has always believed in pushing boundaries, whether it’s through groundbreaking product design or fostering a global snowboarding community. The company actively supports grassroots initiatives to make the sport more accessible to everyone. Their commitment to sustainability extends to their gear, with many products now made from eco-friendly materials. Burton also prioritizes inclusivity, encouraging people of all ages, backgrounds, and skill levels to explore the freedom of snowboarding. The brand continues to innovate, introducing new technologies that enhance performance and comfort on the slopes. With Burton, it’s not just about the ride—it’s about embracing a lifestyle that prioritizes creativity, community, and respect for the environment.
Want to explore Burton’s products and values? Head over to their website and discover how you can join their movement. Click here to learn more. Discover Burton’s impact on snowboarding—from its origins to innovations in gear, sustainability, and culture. Explore how the brand inspires riders globally. Dive into their extensive range of snowboards, bindings, and outerwear designed for all skill levels. Learn about their commitment to protecting the planet through eco-friendly practices and sustainable materials. Check out their collaborations with athletes and artists that push boundaries and redefine snowboarding culture. Get tips from pro riders on improving your technique and enjoying the slopes to the fullest. Don’t miss their community events and programs that bring riders together worldwide. Burton also offers a variety of resources for new riders, including beginner gear guides and how-to videos. Their lifetime warranty on many products ensures you can ride confidently for years to come. You’ll also find unique, limited-edition releases that showcase the brand’s creativity and edge. Join their membership program for exclusive perks, discounts, and early access to new collections. Whether you’re a beginner or a seasoned snowboarder, Burton has something to offer for everyone looking to hit the slopes in style. Find your perfect snowboard with their easy-to-use board finder. Browse their blog for inspiration, tips, and stories from the snowboarding community. With Burton, you’re not just buying gear—you’re joining a passionate global family of riders. Join the movement and be part of a legacy that continues to shape the future of snowboarding.
